My vision

How do loyal fans live, and why are they so invested in stories, celebrities and brands? In my studies, I look for the answer to this question. Fandom, engagement, and play make me tick. Today’s creative business thrives on their audiences, fans and influencers, and gaming and remixing are tools to guarantee this participation. Media and technology have amplified these phenomena, and I love teaching about this. I deal in deep insights related to media trends, and always connect the audience with the designer.

Need advice on your fan base? Want to get qualitative, data-driven insights on your audiences or users? Looking for a critical guest lecture on cosplay and character design at your game company? I am your expert! After I obtained my PhD at Maastricht University, I lectured in New Media and Digital Culture at Utrecht University. Now I work as Head of Media at Creative Business at HU University of Applied Sciences, where I also teach classes on media culture, technology and crative business. You can read my publications here, on, contact me through e-mail or poke me on Twitter!

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