My vision

How do loyal fans live, and why are they so invested in stories, celebrities and brands? In my studies, I look for the answer to this question. Fandom, engagement, and play make me tick. Today’s creative businesses thrive on their audiences, fans and influencers. Gaming and remixing are tools to guarantee this participation. Media and technology have amplified these phenomena, and I love teaching about this. I deal in deep insights related to media trends, and always connect the audience with the designer.

Need advice on your fan base? Want to get qualitative, data-driven insights on your audiences or users? Looking for a critical guest lecture on cosplay and character design at your game company? I am your expert! I work as Head of Media at Creative Business at HU University of Applied Sciences, where I also teach classes on media culture, technology and creative business. We have a great team of professionals and researchers, always willing to update you on the latest trends in the work field and education.  Our innovators and pioneers are always looking into the creative industries, and can help with topics like big data (visualization), system thinking, marketing trends, and creative processes.

You can read my publications here, on, contact me through e-mail or poke me on Twitter!

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